2011年3月15日

GIDEA wins 3 iF Packaging Award 好點子榮獲三個德國iF包裝設計獎

GIDEA is very pleased to share that we have won 3 iF Packaging Award this year, the winning works are: Matthew's Choice Product Packaging Series for Matthew's Choice, PinkLady for KMC Chain Industries and Liouguei Soap for the Liouguei Morakot relief project. We are also very happy that out of the 59 designs to receive iF packaging Award distinctions worldwide, GIDEA has won more than 5% of total awards this year.

好點子很興奮分享榮獲三個2011德國iF包裝設計獎,得獎作品為:馬修嚴選的整體產品包裝、桂盟鍊條PinkLady禮盒包裝以及六龜88水災重建計畫的六龜手感皂禮盒。今年在全球59件得獎的包裝作品裡,好點子就佔了5%的得獎作品,對好點子平常超努力的夥伴來說,真是一個很大的鼓勵!


Matthew's Choice / 馬修嚴選整體包裝設計

KMC PinkLady 桂盟鍊條PinkLady禮盒設計

Liouguei Soap / 六龜手感皂禮盒

2011年2月25日

Univacco OP Product Catalogue




GIDEA GROUP is happy to continue our collaboration with Univacco Technology's wonderful marketing team on designing the new product catalogue for Univacco's OP products. Responding to the eco and green trends in the business world, the simple design and choice of materials signifies Univacco's conviction of returning to the basic, simple roots of life to search for the right timeless answers and solutions in an ever evolving and changing world. Special thanks goes out to Vivi and Lynn for supporting our vision for this design.

好點子團隊很高興能夠再一次和岱稜科技優秀的營銷團隊合作,一起為OP產品設計全新的產品型錄。為了響應環保與綠色趨勢,我們透過簡單的設計與素材來表達岱棱讓生活回歸純粹原點的信念,在這個不斷發展變遷的世界之中尋覓永恆不變的解答。 在此特別感謝Vivi和Lynn的支持,讓我們寄託在這項作品上的願景得以實現。

2011年2月3日

2011 SIraya New Year's Card Design




GIDEA GROUP was asked by Siraya National Scenic Area once again to design it's 2011 Chinese New Year's Cards, after the warm reception of last year cards, in which so many called the director of Siraya to praise and congratulate the wonderful design, GIDEA GROUP felt a some pressure to up our game, and create an even more intensified card for the receiver to experience. After opening the card literally "pops" up like the soaring water in Siraya's logo (also designed by GIDEA GROUP) and once you open it, the repeating waves can stand on it's own as decoration, communicating Siraya's Holding Hand (which the logo also signifies) vision where people of all colors and creed work together for the better.

繼去年引發熱烈迴響的聖誕卡之後,好點子團隊再度受邀為西拉雅國家風景區設計2011年的賀年卡,面對管理處處長的盛讚,好點子團隊感受到了些許壓力,我們勢必要更加努力,以帶給所有收到卡片的人更深刻的感動。在展開這張賀年卡的同時,西拉雅識別標幟(亦由好點子團隊設計)所構成的飛舞水花映入眼簾,繼續翻開它,重複的波浪型設計組成一項立起的裝飾品,表達出西拉雅「攜手」的視覺意象,意味著擁有不同膚色和信仰的人們,共同為擁有更美好的生活而努力。

2011年1月23日

Uni-President HR Recruitment DM



GIDEA GROUP is designing the HR Recruitment for Uni-President for the fourth year in a row, in this four year span there have been 2 major design and three revision and updates. As always, it's great to be working with the super friendly and professional HR department of Uni-President.

好點子團隊為統一集團的人才招募進行設計已堂堂邁入第四年,這一年我們總共執行了兩項重大的設計與三項修改以及更新。一如往常,能夠與統一集團既專業又友善的人資部門合作,讓我們覺得實在是太棒了!

2011年1月20日

Secret Care Design Makeover



GIDEA GROUP was asked by Uni-President to re-design and update the Secret Care logo as well as overall visual feeling to the brand. In the process GIDEA not only updated the logo (more simple, elegant), floral/female illustrations (modern and hip), we also tweaked the pink color to a color (our survey studies showed) that the product's female only TA are more responsive towards. GIDEA is happy to hear from Uni-President that the new design is well received by most and have upgraded the overall quality and feel of this brand.

好點子團隊應統一集團之邀,為女性護理膠囊「舒密康」進行品牌的整體視覺形象設計。過程當中,我們更新了識別標幟,讓它看起來更加簡約優雅,並且透過花朵與女性的圖形來傳達既摩登又柔美的意象。除此之外,經由一連串的分析調查,我們調整了品牌基調的粉紅色,讓產品外觀更加貼近以女性為主的目標消費族群。聽聞統一集團對於設計成果表現出來的整體質感給予相當程度的肯定,好點子團隊的成員們對此皆感到十分雀躍!

2010年12月25日

2010 Christmas Project

Rip to Open the Christmas Card
以撕線的方式打開聖誕卡片

See the greetings and Website Links inside
裡頭寫著祝福的問候與網址


Watch the GIDEA silent night MV
點閱好點子的「平安夜」MV

Explore the 2010 Christmas Website
瀏覽我們的2010聖誕網站

Since 2005, GIDEA Team has been designing our own Christmas cards to send out to friends and partners, this year we went a little bit further, created a whole print to digital experience in our 2010 Christmas Project. The theme this year is Christmas (of course) + Tainan, conveying what Christmas in the city that we live and work in (and loves) is like. The trip begins with receiving the Christmas Card with the outline of Tainan landmarks (including the GIDEA GROUP building of course), once you rip the card open, a website link takes you to GIDEA GROUP's rendition of Silent Night, arranged, recorded, performed by our team members. It was quite an experience for our team members to work in recording studio and music video shooting time into their already busy schedules, but to bring this blessing to our friends, everyone worked hard to pull it off. After the video, you can enter our special 2010 Christmas Project site which introduces the Tainan landmarks featured on the card, as well as a personalized message from all GIDEA GROUP members. If you didn't receive this card, and would like to receive our 2011 Christmas Card, please email your name, address and telephone to sp@gidea.com.tw (subject: Please send me 2011 Christmas Card). Merry Christmas Everyone!

好點子團隊從2005年開始設計屬於自己的聖誕卡片,將獨一無二的祝福寄給我們的親友與夥伴們。今年好點子決定更進一步,以完全數位印刷的方式來進行2010聖誕計畫。我們今年的主題是聖誕節(當然囉)+台南,希望能夠表達出聖誕節在我們所愛、所在的城市裡看起來是什麼樣子。這趟驚喜之旅從收到一張封面上繪著台南各大地標(包括好點子公司建築)的聖誕卡片開始,當您撕開這張卡片,裡面的網址將會帶領您去欣賞一場表演,一場由好點子團隊成員們精心編排、錄製的演出。在原本已經十分忙碌的生活之中撥出時間來拍攝、剪輯影片,對於好點子的全體成員們來說是相當難忘的體驗,為了將祝福送到朋友手上,大家可以說是拚了命地努力將它完成。緊接在影片之後是我們特別製作的2010聖誕網站,其中介紹了卡片上出現過的各個台南地標,還有每一個好點子成員留下的個人訊息。如果您沒能收到這張卡片,但是有意收藏我們的2011年新作的話,請將您的姓名、地址和聯絡電話e-mail到:sp@gidea.com.tw(主旨:請寄2011聖誕卡片給我),衷心祝福大家聖誕快樂!Merry Christmas!

2010年12月20日

Univacco Agenda Planner Book




In Univacco's 2011 Agenda Calendar Planner book, GIDEA GROUP has the challenge of not only putting a wonderful looking and feeling book together, but also to showcase Univacco's many wonderful hot stamping foil and cold foil products through our design. A very untraditional material was proposed and chosen for the cover, and a simple and practical design for good user experience. We hope the Univacco team and collaborators will find this little book useful to help manage their busy day to day lives.

在設計岱稜科技2011年度行事曆的時候,好點子團隊面臨了一項重大挑戰,因為我們不僅要做出美麗動人的作品,也想透過設計強調出岱稜優異的鍍膜技術。於是我們在封面上運用了反傳統的素材,加上簡單而實用的設計,期盼能夠帶給使用者美好的體驗。我們衷心地希望這本小冊子能夠幫助岱稜的各位夥伴們妥善安排自己每天的生活。

2010年12月10日

Univacco Textile Foil Color Guide Design (2010)




GIDEA GROUP is happy to be updating the Textile Foil Color Guide for Univacco, using a concept we proposed for last year's version, which we think is quite useful, having the foil samples along the sides of the card allows designer to hold it up to the textile and garments they propose to use to see how the foil matches with the material.

好點子團隊對於能夠為岱稜科技的轉布燙金膜色票進行更新設計感到十分榮幸,由於去年度的反應良好,於是我們延續了相同概念,將箔膜樣本放在圖卡側邊,讓設計師們能夠輕鬆地拿著樣本來和織品比對,找出最匹配的組合。

2010年11月11日

Siraya Notebook and Picture Frame / 西拉雅鄉村之旅手扎與相框設計






G-idea is happy to present the notebook and picture frame designs and implementation for Siraya National Scenic Area, as part of our year round branding plan for Siraya NSA, these two touch points were meant to draw the visitors more into the heart of the "brand" of Siraya, communicating it's spirit and longing for a more natural and peaceful lifestyle filled with peace and quiet dignity.

好點子很高興可以為西拉雅國家風景區設計與製作這兩樣紀念贈品,這是我們為西拉雅在年度品牌包裝裡面所作的兩項接觸點設計,希望帶給遊客西拉雅的精神與品牌的核心價值。很高興不管是西拉雅或是拿到的朋友的反應都相當的強烈與好!





2010年9月15日

MC2U wins 2010 iF Communication Design Award / MC2U包裝榮獲 2010 iF設計傳達獎







We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.

Some info about the work:
MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.


很高興可以跟大家分享我們的「MC2U」包裝設計,榮獲了2010 iF設計傳達獎的榮譽,這是我們自2009「一元復始」之後,第二次榮獲iF設計獎。

作品介紹:
MC2U (Merry Christmas to You) 是好點子為舊振南餅店所設計的聖誕節限量包裝,因為它可愛簡單的外觀,推出時深受消費者喜愛,從舊振南經典的金色鳳梨酥盒子開始,將外盒本身的結構變成外表產現的工具,搭配金色與白色簡單的配色,溝通了聖誕節經典的精神。

2010年9月14日

Siraya Travel 2010 Commercial / 西拉雅鄉村之旅




We are very happy for the opportunity to work with Japanese actress and celebrity Rattan Mai Sato for this commercial, it was a very fun experience, and we are very thankful for the amount of support our collaborators at Siraya (including the director) showed for our vision, to make a different type of Taiwan tourism film. Hope that it will give you a taste about what's possible in a Siraya countryside trip!

很高興我們可以有機會與佐籐麻衣合作拍攝西拉雅的廣告,拍攝過程當中,大家都被她的才華以及活潑所感動,在影片的製作過程,我們也被西拉雅的團隊深深的感動,謝謝處長還有西拉雅合作夥伴們對我們想要呈現不太一樣的台灣旅遊影片想法的支持,讓我們可以用這樣子的風格製作這部廣告,希望它可以讓您也想到西拉雅體驗鄉村之旅!


"30 second TV spot / 30秒國語版


extended cut / 加長版

2010年8月25日

Uni-President Secret Care Packaging Design / 統一舒密康升級版包裝設計





In coherence with the TA of this product, we wanted to create a very intimate feminine experience for this packaging, taking this main idea, adding the "premium" concept (as this is the premium version of the product) and applying the ease of use "slide out" for modern comfort. We are very happy that a lot of TA for this product communicated to us that they really felt "close" to this packaging...

考慮到舒密康的TA族群,我們設定要設計一個女性會覺得與他們靠近的包裝,同時考慮到溝通專業與質感,以及使用者使用時的輕鬆使用經驗。很高興設計完成後,許多女性朋友都說到他們覺得這個包裝有很接近他們的感覺...

2010年8月10日

TSMC 2010 Technology Forum Poster Design / 台積電2010科技論壇海報設計



For the 2010 poster design, we created the series logo as well as the main visual image and layout design. The background of the image represents the extension of the possibility of the "wafer" space, which is TSMC's main product and visual element. The tree shaped people element on the left side represents the purpose of the forum series, which is to transfer knowledge and ideas with one another for the benefit of the whole TSMC talent tree. We are especially thankful to Ray of TSMC for his support and encouragement throughout the work process, you guys are really great to work with!

為了2010年的科技論壇海報,我們設計了論壇系列的logo識別,還有今年論壇的主視覺,是覺得背景空間代表了台積電的主要產品Wafer(晶圓)未來的所有發展、改變與可能性,視覺左邊的元素象徵此論壇的主要目的:將台積電的人才們聚集一起,彼此分享、討論來組成未來的茁壯與優勢。很感謝台積電夥伴們給我們的支持與協助,真的很喜歡與你們一同共事!

Siraya Dried Mango Gift Box Design / 西拉雅芒果乾禮盒包裝設計





The Siraya dried mangos are not your ordinary dried mangos. Each mango can only be cut twice to produce two slices, and than the drying technique is more thoroughly like that used for Taiwanese caviar production. Each year the production is limited, so it's considered a very prestigious gift. We took all of this into consideration during our design process, and the end result if this work.

這個禮盒所包的芒果乾跟我們普遍在市面上看到的那種不同,它一粒芒果只能切做兩大片,用類似做黑魚子的生產方式下去製作(有些人叫它黑魚子芒果乾),而且每年產量有限,所以是非常稀有的貴賓贈品,我們在設計這個包裝時,就考慮到這些點,做出了您所看到的這個禮盒包裝設計。設計的過程當中,我們深深的感受到台灣的農產業其實有相當多好的產品,但是因為沒有透過好的包裝與行銷,沒有辦法讓外界去更深入了解它的價值,希望未來我們有更多的機會可以為更多的農產品進行包裝行銷的機會。很高興聽到許多國外的朋友對這個包裝感到興趣,甚至有人直接問西拉雅可不可以購買這個包裝。

2010年8月1日

KMC Pink Lady Limited Edition Gift Box Packaging Design / 桂盟鍊條Pink Lady限量禮盒包裝設計





The limited edition Pink Lady packaging is a Pink Ribbon product, so our concept was very simple, why not use the pink chain, and turn it into a pink ribbon, using this concept we branched out into the structure and user experience analysis and created this modern looking gift box design for KMC Chain.

Pink Lady 是桂盟鍊條所推出的Pink Ribbon(粉紅色絲帶)慈善概念腳踏車鍊條商品,也因為是這樣,我們所採取的設計概念非常的簡單,將粉紅色的鍊條變成粉紅色絲帶的形狀,清楚簡單的溝通出所包裝的產品以及這個特殊禮盒包裝的主題。也是透過這個包裝,讓我們有機會可以首次與桂盟相當有朝氣與活潑的行銷團隊合作。


2010年7月10日

Matthew's Choice Brand Design / 馬修嚴選品牌規劃設計




We were very excited for the opportunity to work with Matthew, who is one of the pioneers of Taiwanese yogurt drinks (when he worked for the biggest food manufacturer in Taiwan) on his own premium brand yogurt. We began working with him on the outset, starting with name and brand storming. Selecting "Matthew's Choice" which represents both his tough screening process for the best organic and natural ingredients, and his personal choice of leaving the comfort of the corporate world for his dream and to work on something which is so personal.

對於能夠和身為台灣優格界先驅者之一的馬修合作,我們感到非常興奮。他曾經在台灣最大的食品公司工作,現在則創立了自己的頂級優格品牌。我們和他的合作從外在的表現方式開始,尋找合適的名稱與品牌經營模式,最後選擇以「馬修嚴選」做為品牌名稱,除了表達他個人對於使用有機與天然素材的堅持之外,也展現出他選擇離開舒適的企業環境,為完成個人夢想而奮鬥的決心。



The internet has become such an important channel to communicate with users
for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.

For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.

網際網路是現今與使用者溝通品牌印象與包裝的一條重要管道,為了將「健康永續的生活方式」這樣的理念傳達到消費者心中,我們透過視覺來表現它的品牌價值與頂級的產品定位,並且延伸至外包裝與宣傳品上。

針對馬修嚴選的禮盒,我們選用由百分之七十岩石成份和百分之三十PE構成的本地產石頭紙作為包裝素材,它除了能夠在運送途中讓優格保持在低溫狀態,而且因為採取無膠、無印刷的製作方式,消費者能夠透過馬修嚴選將使用過的包材送回供應商手中進行再利用,將浪費減到最低,真正實踐了「從搖籃到搖籃」的願景,無論對消費者還是對環境來說都是相當友善的設計。


For Matthew's Choice we wanted to create a very personal experience where the user can feel like they are interacting with Matthew personally and on an one on one level, and they can get the "taste" of the yogurts in their mouths as they read and see the images on the website.

我們相當期盼能為購買馬修嚴選產品的人們創造特別的個人經驗,讓消費者感覺自己是以一種水平的模式和馬修進行一對一的互動,讓他們在閱讀或觀看網站上的圖像同時,嘴裡彷彿也「嚐」到了優格的滋味。




Social networking tools like Facebook and YouTube and Journal Blog were also implemented so that the consumer can have a very personal and one on one access with both Matthew and the brand.

We are very happy with the result and the reception of the public on seeing and interacting with the brand, on a personal level, this user "unpacking" the whole experience really moved all of us in a profound way, thought we'd share it with you also here.

我們運用了數種社群網路工具,像是Facebook、Youtube和部落格等,讓消費者能夠和馬修嚴選這個品牌或馬修本人進行個人化的一對一接觸。

讓我們感到最欣慰的一點是大眾對於這個品牌的接受度,從個人的角度來看,消費者「開箱」的整個過程真的讓人覺得非常感動!正是因為如此,我們希望能夠在此與您們分享。

台南市政府特殊感謝狀設計 / Tainan City Special Thank You Certificate Design





We were approached by the director of the Tainan Cultural Center to create a special thank you certificate for Chi Mei Corp. for donating a Steinway piano to the Cultural Center, we cut this design out of a thick piece of acrylic, and notice the shape of the Steinway piano in the center with the text. A special hand made gift box was also created for handling. An interesting exercise for us.

為了感謝奇美實業捐贈Steinway鋼琴給文化中心,文化中心主任請我們為他們設計一個比較特別的客製感謝牌,我們使用了一塊很厚的壓克力下去加工使用,將設計注重在加工與細節(如可以在獎狀的中間看到Steinway鋼琴的形狀),另外我們也為他特別製作了一個精裝的禮盒,以便運送與保存,蠻有趣的一個設計小品。

2010年6月17日

JZN Scroll poster design 舊振南餅店捲軸海報設計




This special JZN scroll was created with the brand visual image we created earlier which you may remember seeing in High Speed Railways Stations. The idea is to further cement the idea of JZN pastry as "art" concept which we've developed for the JZN brand. We thought it as an interesting way to interact with long time supporters of the brand, that they can "preserve" the beauty of JZN pastries.

這個舊振南的特別捲軸是從我們之前為舊振南設計的品牌視覺所延伸(您可能有在高鐵站看過...),想法是利用捲軸方式呈現,與就振南的好朋友們互動,讓他們可以透過捲軸珍藏舊振南的餅藝。

2010年5月10日

Univacco Metallic Foil Flyer Design / 岱稜科技燙金產品系列DM設計






Working with the Univacco team is always a very happy and creative process, often filled with joyful outbursts, we are happy to be able to work with Lynnette of Univacco who knows what she wants, yet allows us the freedom to experiment in reaching that vision. Here are some of the results of the collaboration, from idea to final printing. We are happy how they turned out.


跟岱稜科技的Lynnette一同合作是一個很愉快並且充滿創意的工作過程,常常有許多瘋狂大笑的時刻,相信也是在這樣子的愉快工作過程中,讓大家的創意可以自由發揮,很高興Lynette也很清楚她想要的,但也給我們許多空間去發揮。所以我們相當的高興從想法一直到印製,都是相當愉快流暢的,很高興看到作品的結果。

2010年2月15日

Energy Farm Brand Website and More 元氣牧場網路行銷

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For the Energy Farm Brand website, in order to create a memorable user experience, we conducted an extensive research on what our consumers wanted and would appreciate in our website, and the conclusion was: good egg recipes and reliable health information. With this knowledge, we also applied our belief of simple and friendly interface design, minimal text and usage of multimedia and illustrations when possible in creating websites. The result was a brand website many Uni-President PMs remark as "different and unique" compared with the company's usual website for it's many brands.

Using the website as a starting point, we also reached out to our users through the usage of social networking tool "Facebook", offering useful health and egg related information, as well as Energy Farm info updates. As well as iHergo group purchasing platform, to offer online users another way to interact with the Energy Farm brand.

在開始製作元氣牧場優鮮蛋品牌官網前,我們做了深度的消費者調查,了解我們的使用者在元氣的網站上面,希望得到的什麼樣的資訊或資源,他們告訴了我們:蛋食譜、以及蛋的相關健康資訊,使用這個做我們的出發點,我們請了電視、網路知名的林秋香老師特別為元氣牧場開發的健康養身食譜。套過好點子製作網站的記個哲學:1.簡單友善的使用者介面、2.文案使用盡量簡單有力、3. 多多使用多媒體影片以及圖片表格來溝通資訊,創造出元氣牧場優鮮蛋的官網,完成後也很高興聽到多位統一的夥伴們說這個網站比起統一許多其他品牌網站,相當的獨特,消費者反應也都相當的好。讓元氣牧場在新的一年的銷售,有很好的開始。

除了官網之外,我們也使用了臉書Facebook來提供使用者最新的蛋食譜、健康資訊,以及元氣牧場的最新活動消息。另外還使用了愛合購,希望帶給喜歡參加網路團購的網友們一種新的元氣牧場品牌經驗。這次真的很高興可以將我們對網路設群的觀念與想法,運用在統一的品牌運作上面,也很榮幸與元氣牧場優秀的團隊合作,讓我們有許多新的學習與收穫!


minimal text & lots of illustrations / 少字多圖的哲

many recipe selections / 許多的美味蛋食譜選

recipes are print friendly / 可以友善列印使用的食

Facebook Page / Facebook頁面

Energetic iHergo page / 有元氣的愛合購頁面

YouTube Page / YouTube 影片頁面


video multimedia usage / 影片多媒體使用

video multimedia usage / 影片多媒體使用

Links to Energy Farm sites:


歡迎您實際到以下元氣牧場相關連結逛逛: