2010年8月25日

Uni-President Secret Care Packaging Design / 統一舒密康升級版包裝設計





In coherence with the TA of this product, we wanted to create a very intimate feminine experience for this packaging, taking this main idea, adding the "premium" concept (as this is the premium version of the product) and applying the ease of use "slide out" for modern comfort. We are very happy that a lot of TA for this product communicated to us that they really felt "close" to this packaging...

考慮到舒密康的TA族群,我們設定要設計一個女性會覺得與他們靠近的包裝,同時考慮到溝通專業與質感,以及使用者使用時的輕鬆使用經驗。很高興設計完成後,許多女性朋友都說到他們覺得這個包裝有很接近他們的感覺...

2010年8月10日

TSMC 2010 Technology Forum Poster Design / 台積電2010科技論壇海報設計



For the 2010 poster design, we created the series logo as well as the main visual image and layout design. The background of the image represents the extension of the possibility of the "wafer" space, which is TSMC's main product and visual element. The tree shaped people element on the left side represents the purpose of the forum series, which is to transfer knowledge and ideas with one another for the benefit of the whole TSMC talent tree. We are especially thankful to Ray of TSMC for his support and encouragement throughout the work process, you guys are really great to work with!

為了2010年的科技論壇海報,我們設計了論壇系列的logo識別,還有今年論壇的主視覺,是覺得背景空間代表了台積電的主要產品Wafer(晶圓)未來的所有發展、改變與可能性,視覺左邊的元素象徵此論壇的主要目的:將台積電的人才們聚集一起,彼此分享、討論來組成未來的茁壯與優勢。很感謝台積電夥伴們給我們的支持與協助,真的很喜歡與你們一同共事!

Siraya Dried Mango Gift Box Design / 西拉雅芒果乾禮盒包裝設計





The Siraya dried mangos are not your ordinary dried mangos. Each mango can only be cut twice to produce two slices, and than the drying technique is more thoroughly like that used for Taiwanese caviar production. Each year the production is limited, so it's considered a very prestigious gift. We took all of this into consideration during our design process, and the end result if this work.

這個禮盒所包的芒果乾跟我們普遍在市面上看到的那種不同,它一粒芒果只能切做兩大片,用類似做黑魚子的生產方式下去製作(有些人叫它黑魚子芒果乾),而且每年產量有限,所以是非常稀有的貴賓贈品,我們在設計這個包裝時,就考慮到這些點,做出了您所看到的這個禮盒包裝設計。設計的過程當中,我們深深的感受到台灣的農產業其實有相當多好的產品,但是因為沒有透過好的包裝與行銷,沒有辦法讓外界去更深入了解它的價值,希望未來我們有更多的機會可以為更多的農產品進行包裝行銷的機會。很高興聽到許多國外的朋友對這個包裝感到興趣,甚至有人直接問西拉雅可不可以購買這個包裝。

2010年8月1日

KMC Pink Lady Limited Edition Gift Box Packaging Design / 桂盟鍊條Pink Lady限量禮盒包裝設計





The limited edition Pink Lady packaging is a Pink Ribbon product, so our concept was very simple, why not use the pink chain, and turn it into a pink ribbon, using this concept we branched out into the structure and user experience analysis and created this modern looking gift box design for KMC Chain.

Pink Lady 是桂盟鍊條所推出的Pink Ribbon(粉紅色絲帶)慈善概念腳踏車鍊條商品,也因為是這樣,我們所採取的設計概念非常的簡單,將粉紅色的鍊條變成粉紅色絲帶的形狀,清楚簡單的溝通出所包裝的產品以及這個特殊禮盒包裝的主題。也是透過這個包裝,讓我們有機會可以首次與桂盟相當有朝氣與活潑的行銷團隊合作。