G-idea is happy to present the notebook and picture frame designs and implementation for Siraya National Scenic Area, as part of our year round branding plan for Siraya NSA, these two touch points were meant to draw the visitors more into the heart of the "brand" of Siraya, communicating it's spirit and longing for a more natural and peaceful lifestyle filled with peace and quiet dignity.
We were very excited for the opportunity to work with Matthew, who is one of the pioneers of Taiwanese yogurt drinks (when he worked for the biggest food manufacturer in Taiwan) on his own premium brand yogurt. We began working with him on the outset, starting with name and brand storming. Selecting "Matthew's Choice" which represents both his tough screening process for the best organic and natural ingredients, and his personal choice of leaving the comfort of the corporate world for his dream and to work on something which is so personal.
The internet has become such an important channel to communicate with users for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.
For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.
For Matthew's Choice we wanted to create a very personal experience where the user can feel like they are interacting with Matthew personally and on an one on one level, and they can get the "taste" of the yogurts in their mouths as they read and see the images on the website.
Social networking tools like Facebook and YouTube and Journal Blog were also implemented so that the consumer can have a very personal and one on one access with both Matthew and the brand.
We are very happy with the result and the reception of the public on seeing and interacting with the brand, on a personal level, this user "unpacking" the whole experience really moved all of us in a profound way, thought we'd share it with you also here.
This special JZN scroll was created with the brand visual image we created earlier which you may remember seeing in High Speed Railways Stations. The idea is to further cement the idea of JZN pastry as "art" concept which we've developed for the JZN brand. We thought it as an interesting way to interact with long time supporters of the brand, that they can "preserve" the beauty of JZN pastries.
We are very excited to complete the new Herbal Plum packaging for Funjili, created by the famous century old herbal store in An-ping, Tainan. In the beginning we went for a "Chinese" looking concept because of the Chinese medicine, herbal element. But due to the challenge and suggestion of the Funjili team, we ended up with a much younger, brighter work. Using the "health" and "bright" nature of herbal medicine to communicate the product. If you haven't tried herbal plum, please give it a try, because I think like us, you will find that they work so perfect together.
G-idea is happy to complete our second Moon Festival Catalogue for JZN. Over our year and a half collaboration with JZN, we have continued to search for, and establish the brand's visual identity. We think that with the Moon Festival 09, we have taken one more step towards defining it. We wanted the catalogue to be a book like experience, letting the reader interact with the beauty, artistry as well as the deliciousness of JZN's traditional pastries. The catalogue features a pull-out poster page (in the center), that let's the viewer see all the flavors of this year's moon cake line up, and doubles to highlight the theme this year: United (with our family) we are strong. The cover features the classic JZN green bean cake, which double as our moon to help us create our theme. Our thanks as always to the JZN team for their support, encouragements and valued inputs throughout the creation process.
