We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.
Some info about the work: MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.
The Siraya dried mangos are not your ordinary dried mangos. Each mango can only be cut twice to produce two slices, and than the drying technique is more thoroughly like that used for Taiwanese caviar production. Each year the production is limited, so it's considered a very prestigious gift. We took all of this into consideration during our design process, and the end result if this work.
The limited edition Pink Lady packaging is a Pink Ribbon product, so our concept was very simple, why not use the pink chain, and turn it into a pink ribbon, using this concept we branched out into the structure and user experience analysis and created this modern looking gift box design for KMC Chain.
Pink Lady 是桂盟鍊條所推出的Pink Ribbon(粉紅色絲帶)慈善概念腳踏車鍊條商品，也因為是這樣，我們所採取的設計概念非常的簡單，將粉紅色的鍊條變成粉紅色絲帶的形狀，清楚簡單的溝通出所包裝的產品以及這個特殊禮盒包裝的主題。也是透過這個包裝，讓我們有機會可以首次與桂盟相當有朝氣與活潑的行銷團隊合作。
We were very excited for the opportunity to work with Matthew, who is one of the pioneers of Taiwanese yogurt drinks (when he worked for the biggest food manufacturer in Taiwan) on his own premium brand yogurt. We began working with him on the outset, starting with name and brand storming. Selecting "Matthew's Choice" which represents both his tough screening process for the best organic and natural ingredients, and his personal choice of leaving the comfort of the corporate world for his dream and to work on something which is so personal.
The internet has become such an important channel to communicate with users for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.
For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.
For Matthew's Choice we wanted to create a very personal experience where the user can feel like they are interacting with Matthew personally and on an one on one level, and they can get the "taste" of the yogurts in their mouths as they read and see the images on the website.
Social networking tools like Facebook and YouTube and Journal Blog were also implemented so that the consumer can have a very personal and one on one access with both Matthew and the brand.
We are very happy with the result and the reception of the public on seeing and interacting with the brand, on a personal level, this user "unpacking" the whole experience really moved all of us in a profound way, thought we'd share it with you also here.
G-idea is very happy to unveil the results of our typhoon Morakot relief assistance project Liouguei Soap. From the choice of soap type, to the branding of the project using "hands", as the women of Liouguei uses their hands to collect fruit before, and now use it to make hand-made soap. As Chinese believe with palm reading that our hand documents our life, and tells our story. In a way, we wanted the project to speak of their personal struggle and triumphs, as they continue to toil hard and work even amidst the hardest circumstances. We are very grateful for the trust and encouragement of the NCKU (National Cheng Kung University) team who fought with us, and went the extra mile to help us protect our creation. This is one of our efforts which we are all very proud of, in it's purpose and result!
好點子很高興終於可以與大家分享我們六龜手感皂的作品，我們盡一點點力量協助六龜八八水災後重建所作的計畫，從協助選擇製造的皂形，到整個產品、想法的概念，包裝、影片，我們選擇使用“手”來作為這個產品、故事的傳達主軸，因為水災前，六龜的婦女是用他們的雙手來採蓮霧，幫家裡帶來多一份的收入，但是水災後，許多蓮霧圓都沒有了，所以現在他們開始製作手工肥皂，過程雖然很辛苦，因為需要重新學習新的技術，但是他們還是勇敢面對人生的挑戰。手同時其實也記載著我們的故事，因為年紀、工作，在手上所留下的痕跡、記錄都是不同的。我們在參與這個專案時，被許多人的生命力，以及努力而被感動，很高興可以參與這個很有意義的專案，讓我們覺得我們所作的，也可以帶來一些不同與改變，也很謝謝成功大學負責這個專案的團隊(Ivan and Aries)所給我們信任與支持，謝謝您們為我們堅持好點子的設計與創意。對這個作品的目的與結果都感到很驕傲！也教了許多好的新朋友！
Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brand in Taiwan as a lunar new year gift box.
Inspired by candy trays found in almost all Chinese homes, which holds an assortment of candies and cookies for visiting family and friends.
We wanted to create an unique "opening" experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as "ready to eat" as possible.
The Four Black Boxes also represent the four seasons, and the Gold boxes in the middle represent the rising sun, which signal a grand beginning to the new year, hence the name "Again, New Beginning"
G-idea is very happy to design this special christmas limited edition pineapple cake offering for Jiu Zhen Nan Taiwan Pastry. The concept for the box came to us very quickly, actually during our meeting with the JZN team. We are very happy for the good reception of this box, and the support of the JZN team which helped to ignite our imaginations for this particular design.
