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2010年12月25日

2010 Christmas Project

Rip to Open the Christmas Card
以撕線的方式打開聖誕卡片

See the greetings and Website Links inside
裡頭寫著祝福的問候與網址


Watch the GIDEA silent night MV
點閱好點子的「平安夜」MV

Explore the 2010 Christmas Website
瀏覽我們的2010聖誕網站

Since 2005, GIDEA Team has been designing our own Christmas cards to send out to friends and partners, this year we went a little bit further, created a whole print to digital experience in our 2010 Christmas Project. The theme this year is Christmas (of course) + Tainan, conveying what Christmas in the city that we live and work in (and loves) is like. The trip begins with receiving the Christmas Card with the outline of Tainan landmarks (including the GIDEA GROUP building of course), once you rip the card open, a website link takes you to GIDEA GROUP's rendition of Silent Night, arranged, recorded, performed by our team members. It was quite an experience for our team members to work in recording studio and music video shooting time into their already busy schedules, but to bring this blessing to our friends, everyone worked hard to pull it off. After the video, you can enter our special 2010 Christmas Project site which introduces the Tainan landmarks featured on the card, as well as a personalized message from all GIDEA GROUP members. If you didn't receive this card, and would like to receive our 2011 Christmas Card, please email your name, address and telephone to sp@gidea.com.tw (subject: Please send me 2011 Christmas Card). Merry Christmas Everyone!

好點子團隊從2005年開始設計屬於自己的聖誕卡片，將獨一無二的祝福寄給我們的親友與夥伴們。今年好點子決定更進一步，以完全數位印刷的方式來進行2010聖誕計畫。我們今年的主題是聖誕節（當然囉）+台南，希望能夠表達出聖誕節在我們所愛、所在的城市裡看起來是什麼樣子。這趟驚喜之旅從收到一張封面上繪著台南各大地標（包括好點子公司建築）的聖誕卡片開始，當您撕開這張卡片，裡面的網址將會帶領您去欣賞一場表演，一場由好點子團隊成員們精心編排、錄製的演出。在原本已經十分忙碌的生活之中撥出時間來拍攝、剪輯影片，對於好點子的全體成員們來說是相當難忘的體驗，為了將祝福送到朋友手上，大家可以說是拚了命地努力將它完成。緊接在影片之後是我們特別製作的2010聖誕網站，其中介紹了卡片上出現過的各個台南地標，還有每一個好點子成員留下的個人訊息。如果您沒能收到這張卡片，但是有意收藏我們的2011年新作的話，請將您的姓名、地址和聯絡電話e-mail到：sp@gidea.com.tw（主旨：請寄2011聖誕卡片給我），衷心祝福大家聖誕快樂！Merry Christmas！
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2010年2月15日

Energy Farm Brand Website and More 元氣牧場網路行銷

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For the Energy Farm Brand website, in order to create a memorable user experience, we conducted an extensive research on what our consumers wanted and would appreciate in our website, and the conclusion was: good egg recipes and reliable health information. With this knowledge, we also applied our belief of simple and friendly interface design, minimal text and usage of multimedia and illustrations when possible in creating websites. The result was a brand website many Uni-President PMs remark as "different and unique" compared with the company's usual website for it's many brands.

Using the website as a starting point, we also reached out to our users through the usage of social networking tool "Facebook", offering useful health and egg related information, as well as Energy Farm info updates. As well as iHergo group purchasing platform, to offer online users another way to interact with the Energy Farm brand.

在開始製作元氣牧場優鮮蛋品牌官網前，我們做了深度的消費者調查，了解我們的使用者在元氣的網站上面，希望得到的什麼樣的資訊或資源，他們告訴了我們：蛋食譜、以及蛋的相關健康資訊，使用這個做我們的出發點，我們請了電視、網路知名的林秋香老師特別為元氣牧場開發的健康養身食譜。套過好點子製作網站的記個哲學：1.簡單友善的使用者介面、2.文案使用盡量簡單有力、3. 多多使用多媒體影片以及圖片表格來溝通資訊，創造出元氣牧場優鮮蛋的官網，完成後也很高興聽到多位統一的夥伴們說這個網站比起統一許多其他品牌網站，相當的獨特，消費者反應也都相當的好。讓元氣牧場在新的一年的銷售，有很好的開始。

除了官網之外，我們也使用了臉書Facebook來提供使用者最新的蛋食譜、健康資訊，以及元氣牧場的最新活動消息。另外還使用了愛合購，希望帶給喜歡參加網路團購的網友們一種新的元氣牧場品牌經驗。這次真的很高興可以將我們對網路設群的觀念與想法，運用在統一的品牌運作上面，也很榮幸與元氣牧場優秀的團隊合作，讓我們有許多新的學習與收穫！


minimal text & lots of illustrations / 少字多圖的哲學

many recipe selections / 許多的美味蛋食譜選擇

recipes are print friendly / 可以友善列印使用的食譜

Facebook Page / Facebook頁面

Energetic iHergo page / 有元氣的愛合購頁面

YouTube Page / YouTube 影片頁面


video multimedia usage / 影片多媒體使用

video multimedia usage / 影片多媒體使用

Links to Energy Farm sites:


歡迎您實際到以下元氣牧場相關連結逛逛：



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2009年12月25日

JZN Brand Website / 舊振南餅店購物車、品牌形象互動網站設計規劃





Throughout our brand image re-making process of layout, packaging, videos and now website, we focused on two key topics. First is the positioning of the brand as not only a pastry maker, but an artisan that can represent Taiwan in this regards, making art works. Second is how to interact with the consumers, and how to make their experience a pleasant one. With these two aims, we present you the JZN Brand and Online-Store websites.


在我們的舊振南餅店形象整合過程當中（包含了形象、平面、兩個iF設計獎得獎包裝、形象影片、網站），我們一直試著在作好兩件事，那就是溝通舊振南的品牌定位，說我們不只是做伴手禮或喜餅的廠商，而是有可以做華人餅藝代表的身分，做出如藝術品的產品。同時我們在所有的設計過程當中也都考慮到了使用者他與品牌互動的經驗以及使用時的感受旅程。希望您也可以網站裡面看到這幾點。



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