We were very excited for the opportunity to work with Matthew, who is one of the pioneers of Taiwanese yogurt drinks (when he worked for the biggest food manufacturer in Taiwan) on his own premium brand yogurt. We began working with him on the outset, starting with name and brand storming. Selecting "Matthew's Choice" which represents both his tough screening process for the best organic and natural ingredients, and his personal choice of leaving the comfort of the corporate world for his dream and to work on something which is so personal.
對於能夠和身為台灣優格界先驅者之一的馬修合作，我們感到非常興奮。他曾經在台灣最大的食品公司工作，現在則創立了自己的頂級優格品牌。我們和他的合作從外在的表現方式開始，尋找合適的名稱與品牌經營模式，最後選擇以「馬修嚴選」做為品牌名稱，除了表達他個人對於使用有機與天然素材的堅持之外，也展現出他選擇離開舒適的企業環境，為完成個人夢想而奮鬥的決心。
The internet has become such an important channel to communicate with users
for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.
For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.
The internet has become such an important channel to communicate with users
for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.
For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.
網際網路是現今與使用者溝通品牌印象與包裝的一條重要管道，為了將「健康永續的生活方式」這樣的理念傳達到消費者心中，我們透過視覺來表現它的品牌價值與頂級的產品定位，並且延伸至外包裝與宣傳品上。
針對馬修嚴選的禮盒，我們選用由百分之七十岩石成份和百分之三十PE構成的本地產石頭紙作為包裝素材，它除了能夠在運送途中讓優格保持在低溫狀態，而且因為採取無膠、無印刷的製作方式，消費者能夠透過馬修嚴選將使用過的包材送回供應商手中進行再利用，將浪費減到最低，真正實踐了「從搖籃到搖籃」的願景，無論對消費者還是對環境來說都是相當友善的設計。
For Matthew's Choice we wanted to create a very personal experience where the user can feel like they are interacting with Matthew personally and on an one on one level, and they can get the "taste" of the yogurts in their mouths as they read and see the images on the website.
我們相當期盼能為購買馬修嚴選產品的人們創造特別的個人經驗，讓消費者感覺自己是以一種水平的模式和馬修進行一對一的互動，讓他們在閱讀或觀看網站上的圖像同時，嘴裡彷彿也「嚐」到了優格的滋味。
Social networking tools like Facebook and YouTube and Journal Blog were also implemented so that the consumer can have a very personal and one on one access with both Matthew and the brand.
We are very happy with the result and the reception of the public on seeing and interacting with the brand, on a personal level, this user "unpacking" the whole experience really moved all of us in a profound way, thought we'd share it with you also here.
我們運用了數種社群網路工具，像是Facebook、Youtube和部落格等，讓消費者能夠和馬修嚴選這個品牌或馬修本人進行個人化的一對一接觸。
讓我們感到最欣慰的一點是大眾對於這個品牌的接受度，從個人的角度來看，消費者「開箱」的整個過程真的讓人覺得非常感動！正是因為如此，我們希望能夠在此與您們分享。
