We're very happy for the opportunity to create this New Year's Card collection for the Siraya National Scenic Area, the card was also printed on Rock Paper, a eco-friendly material we have been using and experimenting with.
G-idea is very happy to unveil the results of our typhoon Morakot relief assistance project Liouguei Soap. From the choice of soap type, to the branding of the project using "hands", as the women of Liouguei uses their hands to collect fruit before, and now use it to make hand-made soap. As Chinese believe with palm reading that our hand documents our life, and tells our story. In a way, we wanted the project to speak of their personal struggle and triumphs, as they continue to toil hard and work even amidst the hardest circumstances. We are very grateful for the trust and encouragement of the NCKU (National Cheng Kung University) team who fought with us, and went the extra mile to help us protect our creation. This is one of our efforts which we are all very proud of, in it's purpose and result!
好點子很高興終於可以與大家分享我們六龜手感皂的作品，我們盡一點點力量協助六龜八八水災後重建所作的計畫，從協助選擇製造的皂形，到整個產品、想法的概念，包裝、影片，我們選擇使用“手”來作為這個產品、故事的傳達主軸，因為水災前，六龜的婦女是用他們的雙手來採蓮霧，幫家裡帶來多一份的收入，但是水災後，許多蓮霧圓都沒有了，所以現在他們開始製作手工肥皂，過程雖然很辛苦，因為需要重新學習新的技術，但是他們還是勇敢面對人生的挑戰。手同時其實也記載著我們的故事，因為年紀、工作，在手上所留下的痕跡、記錄都是不同的。我們在參與這個專案時，被許多人的生命力，以及努力而被感動，很高興可以參與這個很有意義的專案，讓我們覺得我們所作的，也可以帶來一些不同與改變，也很謝謝成功大學負責這個專案的團隊(Ivan and Aries)所給我們信任與支持，謝謝您們為我們堅持好點子的設計與創意。對這個作品的目的與結果都感到很驕傲！也教了許多好的新朋友！
We are very excited to complete the new Herbal Plum packaging for Funjili, created by the famous century old herbal store in An-ping, Tainan. In the beginning we went for a "Chinese" looking concept because of the Chinese medicine, herbal element. But due to the challenge and suggestion of the Funjili team, we ended up with a much younger, brighter work. Using the "health" and "bright" nature of herbal medicine to communicate the product. If you haven't tried herbal plum, please give it a try, because I think like us, you will find that they work so perfect together.
Throughout our brand image re-making process of layout, packaging, videos and now website, we focused on two key topics. First is the positioning of the brand as not only a pastry maker, but an artisan that can represent Taiwan in this regards, making art works. Second is how to interact with the consumers, and how to make their experience a pleasant one. With these two aims, we present you the JZN Brand and Online-Store websites.
G-idea is very happy for the opportunity to design the special ticket/invitation card which commemorative the 25th anniversary of the Tainan Municipal Cultural Center. Instead of looking back at the last 25 years, director Chen wanted us to begin at year 25 to look at the next 25 year, hence the theme for the 25th celebration : Transformation and Imagination. So we picked white, using a new material called Rock Paper (paper made with rock, entirely without paper) as our beginning point to create a clean slate for the new possibilities ahead. In case if you haven't guessed, the PVC piece, which is cut in the shape of the center's building is the special ticket that gets you into the celebration.
For the new R+ packaging design, we wanted to bring a certain freshness to the field of health products design. With Chihsin's (our partner) blessings, I think we created a fairly modern and clean look which targets the upper part of the market.
G-idea is happy to announce that the JZN Hand Work Ad has been completed, after numerous revisions, we are finally able to showcase this work, thanks to the Ten Drum Art Percussion Group and Master Chen Ming-The for collaborating with us on this project, and for JZN team's support and hard work.
G-idea is happy to be involved with the Tainan Holland Days for the third time, the footage used in the commercial was from last year's event, this year's event is the biggest one yet! Hope to see you there!
G-idea is very honored to collaborated with NTIO (Netherlands Trade and Investments Office in Taiwan) for the Taiwan Dutch Design 2009 exhibition. Showcasing the work of 18 Dutch Designers including: ArchitectenConsort, Atelier Ted Noten, Daniel Saakes, Droog, GRO, Hektik.cc, Hella Jongerius, Maarten Baas, Mecanoo Architecten, Miffy, Moooi, MVRDV, Philips, Princess, Smool, Studio Joost van Bleiswijk, Studio Kiki van Eijk, Tjep., Vlieger & Vandam. G-idea is responsible for the visuals of the exhibition, as well as the exhibition space design, and the exhibition catalogue, exhibition video and exhibition post card set. As always, the NTIO team is a pleasure to work with and we are grateful for this opportunity!
好點子很榮幸可以為荷蘭在台辦事處（NTIO）所主辦的「荷蘭設計影像展」進行設計與執行。展出作品共有18個荷蘭的設計公司和品牌，領域涵蓋工業、產品、時裝及建築設計，其中包含許多已成功進軍台灣市場的荷蘭設計品牌作品，如ArchitectenConsort, Atelier Ted Noten, Daniel Saakes, Droog, GRO, Hektik.cc, Hella Jongerius, Maarten Baas, Mecanoo Architecten, Miffy, Moooi, MVRDV, Philips, Princess, Smool, Studio Joost van Bleiswijk, Studio Kiki van Eijk, Tjep., Vlieger & Vandam等。好點子很感謝NTIO給我們這個機會以及過程當中所有的支持以及協助，真是一個相當愉快的合作經驗，外國人做事方式就是有些地方很不一樣，很值得我們學習的！
G-idea is happy to complete our second Moon Festival Catalogue for JZN. Over our year and a half collaboration with JZN, we have continued to search for, and establish the brand's visual identity. We think that with the Moon Festival 09, we have taken one more step towards defining it. We wanted the catalogue to be a book like experience, letting the reader interact with the beauty, artistry as well as the deliciousness of JZN's traditional pastries. The catalogue features a pull-out poster page (in the center), that let's the viewer see all the flavors of this year's moon cake line up, and doubles to highlight the theme this year: United (with our family) we are strong. The cover features the classic JZN green bean cake, which double as our moon to help us create our theme. Our thanks as always to the JZN team for their support, encouragements and valued inputs throughout the creation process.
G-idea has recently completed the design of Univacco's new metallic foil guide. During the design phase, we first tried to communicate Univacco's global stature (they are the third largest foil guide producer in the world) by giving the color guide a very elegant yet simple cover. Next as frequent color guide users ourselves, we concentrated on the user experience, for ease of use and engagement. We're very happy for this opportunity to work with Univacco from conception to production their new metallic foil guide, which was a fun new experience for us.
Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brand in Taiwan as a lunar new year gift box.
Inspired by candy trays found in almost all Chinese homes, which holds an assortment of candies and cookies for visiting family and friends.
We wanted to create an unique "opening" experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as "ready to eat" as possible.
The Four Black Boxes also represent the four seasons, and the Gold boxes in the middle represent the rising sun, which signal a grand beginning to the new year, hence the name "Again, New Beginning"
This year, G-idea began the brand re-conception process for Hawana, throughout a long discussion and design phase, looking into the brand's characteristics and local audience perception, we're happy to finally come up with the brand visual communication images for this year. Communicating on the lifestyle experiences and journey one can have in Hawana's products.
