GIDEA is very pleased to share that we have won 3 iF Packaging Award this year, the winning works are: Matthew's Choice Product Packaging Series for Matthew's Choice, PinkLady for KMC Chain Industries and Liouguei Soap for the Liouguei Morakot relief project. We are also very happy that out of the 59 designs to receive iF packaging Award distinctions worldwide, GIDEA has won more than 5% of total awards this year.
GIDEA GROUP is happy to continue our collaboration with Univacco Technology's wonderful marketing team on designing the new product catalogue for Univacco's OP products. Responding to the eco and green trends in the business world, the simple design and choice of materials signifies Univacco's conviction of returning to the basic, simple roots of life to search for the right timeless answers and solutions in an ever evolving and changing world. Special thanks goes out to Vivi and Lynn for supporting our vision for this design.
GIDEA GROUP was asked by Siraya National Scenic Area once again to design it's 2011 Chinese New Year's Cards, after the warm reception of last year cards, in which so many called the director of Siraya to praise and congratulate the wonderful design, GIDEA GROUP felt a some pressure to up our game, and create an even more intensified card for the receiver to experience. After opening the card literally "pops" up like the soaring water in Siraya's logo (also designed by GIDEA GROUP) and once you open it, the repeating waves can stand on it's own as decoration, communicating Siraya's Holding Hand (which the logo also signifies) vision where people of all colors and creed work together for the better.
GIDEA GROUP is designing the HR Recruitment for Uni-President for the fourth year in a row, in this four year span there have been 2 major design and three revision and updates. As always, it's great to be working with the super friendly and professional HR department of Uni-President.
GIDEA GROUP was asked by Uni-President to re-design and update the Secret Care logo as well as overall visual feeling to the brand. In the process GIDEA not only updated the logo (more simple, elegant), floral/female illustrations (modern and hip), we also tweaked the pink color to a color (our survey studies showed) that the product's female only TA are more responsive towards. GIDEA is happy to hear from Uni-President that the new design is well received by most and have upgraded the overall quality and feel of this brand.
Since 2005, GIDEA Team has been designing our own Christmas cards to send out to friends and partners, this year we went a little bit further, created a whole print to digital experience in our 2010 Christmas Project. The theme this year is Christmas (of course) + Tainan, conveying what Christmas in the city that we live and work in (and loves) is like. The trip begins with receiving the Christmas Card with the outline of Tainan landmarks (including the GIDEA GROUP building of course), once you rip the card open, a website link takes you to GIDEA GROUP's rendition of Silent Night, arranged, recorded, performed by our team members. It was quite an experience for our team members to work in recording studio and music video shooting time into their already busy schedules, but to bring this blessing to our friends, everyone worked hard to pull it off. After the video, you can enter our special 2010 Christmas Project site which introduces the Tainan landmarks featured on the card, as well as a personalized message from all GIDEA GROUP members. If you didn't receive this card, and would like to receive our 2011 Christmas Card, please email your name, address and telephone to sp@gidea.com.tw (subject: Please send me 2011 Christmas Card). Merry Christmas Everyone!
In Univacco's 2011 Agenda Calendar Planner book, GIDEA GROUP has the challenge of not only putting a wonderful looking and feeling book together, but also to showcase Univacco's many wonderful hot stamping foil and cold foil products through our design. A very untraditional material was proposed and chosen for the cover, and a simple and practical design for good user experience. We hope the Univacco team and collaborators will find this little book useful to help manage their busy day to day lives.
GIDEA GROUP is happy to be updating the Textile Foil Color Guide for Univacco, using a concept we proposed for last year's version, which we think is quite useful, having the foil samples along the sides of the card allows designer to hold it up to the textile and garments they propose to use to see how the foil matches with the material.
G-idea is happy to present the notebook and picture frame designs and implementation for Siraya National Scenic Area, as part of our year round branding plan for Siraya NSA, these two touch points were meant to draw the visitors more into the heart of the "brand" of Siraya, communicating it's spirit and longing for a more natural and peaceful lifestyle filled with peace and quiet dignity.
We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.
Some info about the work: MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.
We are very happy for the opportunity to work with Japanese actress and celebrity Rattan Mai Sato for this commercial, it was a very fun experience, and we are very thankful for the amount of support our collaborators at Siraya (including the director) showed for our vision, to make a different type of Taiwan tourism film. Hope that it will give you a taste about what's possible in a Siraya countryside trip!
In coherence with the TA of this product, we wanted to create a very intimate feminine experience for this packaging, taking this main idea, adding the "premium" concept (as this is the premium version of the product) and applying the ease of use "slide out" for modern comfort. We are very happy that a lot of TA for this product communicated to us that they really felt "close" to this packaging...
For the 2010 poster design, we created the series logo as well as the main visual image and layout design. The background of the image represents the extension of the possibility of the "wafer" space, which is TSMC's main product and visual element. The tree shaped people element on the left side represents the purpose of the forum series, which is to transfer knowledge and ideas with one another for the benefit of the whole TSMC talent tree. We are especially thankful to Ray of TSMC for his support and encouragement throughout the work process, you guys are really great to work with!
The Siraya dried mangos are not your ordinary dried mangos. Each mango can only be cut twice to produce two slices, and than the drying technique is more thoroughly like that used for Taiwanese caviar production. Each year the production is limited, so it's considered a very prestigious gift. We took all of this into consideration during our design process, and the end result if this work.
The limited edition Pink Lady packaging is a Pink Ribbon product, so our concept was very simple, why not use the pink chain, and turn it into a pink ribbon, using this concept we branched out into the structure and user experience analysis and created this modern looking gift box design for KMC Chain.
Pink Lady 是桂盟鍊條所推出的Pink Ribbon(粉紅色絲帶)慈善概念腳踏車鍊條商品，也因為是這樣，我們所採取的設計概念非常的簡單，將粉紅色的鍊條變成粉紅色絲帶的形狀，清楚簡單的溝通出所包裝的產品以及這個特殊禮盒包裝的主題。也是透過這個包裝，讓我們有機會可以首次與桂盟相當有朝氣與活潑的行銷團隊合作。
We were very excited for the opportunity to work with Matthew, who is one of the pioneers of Taiwanese yogurt drinks (when he worked for the biggest food manufacturer in Taiwan) on his own premium brand yogurt. We began working with him on the outset, starting with name and brand storming. Selecting "Matthew's Choice" which represents both his tough screening process for the best organic and natural ingredients, and his personal choice of leaving the comfort of the corporate world for his dream and to work on something which is so personal.
The internet has become such an important channel to communicate with users for the brand image and packaging, we took the brand pillars "Healthy, Sustainable Lifestyle" to heart, creating a look that communicate these values and the premium position of the brand's products, which extended to the product packaging and presentation.
For the gift box, we used the locally produced rock paper (made of 70% rock and 30% PE) for it's ability to help keep the yogurt cool as it travels, and because no glue or printing was used for the box, the materials can be returned to the supplier through Matthew's Choice for re-production with the most minimal waste, creating a true "cradle to cradle" environment that is both pleasant for the consumer and friendly to the planet and consumers.
For Matthew's Choice we wanted to create a very personal experience where the user can feel like they are interacting with Matthew personally and on an one on one level, and they can get the "taste" of the yogurts in their mouths as they read and see the images on the website.
Social networking tools like Facebook and YouTube and Journal Blog were also implemented so that the consumer can have a very personal and one on one access with both Matthew and the brand.
We are very happy with the result and the reception of the public on seeing and interacting with the brand, on a personal level, this user "unpacking" the whole experience really moved all of us in a profound way, thought we'd share it with you also here.
We were approached by the director of the Tainan Cultural Center to create a special thank you certificate for Chi Mei Corp. for donating a Steinway piano to the Cultural Center, we cut this design out of a thick piece of acrylic, and notice the shape of the Steinway piano in the center with the text. A special hand made gift box was also created for handling. An interesting exercise for us.
This special JZN scroll was created with the brand visual image we created earlier which you may remember seeing in High Speed Railways Stations. The idea is to further cement the idea of JZN pastry as "art" concept which we've developed for the JZN brand. We thought it as an interesting way to interact with long time supporters of the brand, that they can "preserve" the beauty of JZN pastries.
Working with the Univacco team is always a very happy and creative process, often filled with joyful outbursts, we are happy to be able to work with Lynnette of Univacco who knows what she wants, yet allows us the freedom to experiment in reaching that vision. Here are some of the results of the collaboration, from idea to final printing. We are happy how they turned out.
For the Energy Farm Brand website, in order to create a memorable user experience, we conducted an extensive research on what our consumers wanted and would appreciate in our website, and the conclusion was: good egg recipes and reliable health information. With this knowledge, we also applied our belief of simple and friendly interface design, minimal text and usage of multimedia and illustrations when possible in creating websites. The result was a brand website many Uni-President PMs remark as "different and unique" compared with the company's usual website for it's many brands.
Using the website as a starting point, we also reached out to our users through the usage of social networking tool "Facebook", offering useful health and egg related information, as well as Energy Farm info updates. As well as iHergo group purchasing platform, to offer online users another way to interact with the Energy Farm brand.
