2010年9月15日

MC2U wins 2010 iF Communication Design Award / MC2U包裝榮獲 2010 iF設計傳達獎







We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.

Some info about the work:
MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.


很高興可以跟大家分享我們的「MC2U」包裝設計,榮獲了2010 iF設計傳達獎的榮譽,這是我們自2009「一元復始」之後,第二次榮獲iF設計獎。

作品介紹:
MC2U (Merry Christmas to You) 是好點子為舊振南餅店所設計的聖誕節限量包裝,因為它可愛簡單的外觀,推出時深受消費者喜愛,從舊振南經典的金色鳳梨酥盒子開始,將外盒本身的結構變成外表產現的工具,搭配金色與白色簡單的配色,溝通了聖誕節經典的精神。

2010年9月14日

Siraya Travel 2010 Commercial / 西拉雅鄉村之旅




We are very happy for the opportunity to work with Japanese actress and celebrity Rattan Mai Sato for this commercial, it was a very fun experience, and we are very thankful for the amount of support our collaborators at Siraya (including the director) showed for our vision, to make a different type of Taiwan tourism film. Hope that it will give you a taste about what's possible in a Siraya countryside trip!

很高興我們可以有機會與佐籐麻衣合作拍攝西拉雅的廣告,拍攝過程當中,大家都被她的才華以及活潑所感動,在影片的製作過程,我們也被西拉雅的團隊深深的感動,謝謝處長還有西拉雅合作夥伴們對我們想要呈現不太一樣的台灣旅遊影片想法的支持,讓我們可以用這樣子的風格製作這部廣告,希望它可以讓您也想到西拉雅體驗鄉村之旅!


"30 second TV spot / 30秒國語版


extended cut / 加長版