We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.
Some info about the work:
MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.
MC2U (Merry Christmas to You) 是好點子為舊振南餅店所設計的聖誕節限量包裝，因為它可愛簡單的外觀，推出時深受消費者喜愛，從舊振南經典的金色鳳梨酥盒子開始，將外盒本身的結構變成外表產現的工具，搭配金色與白色簡單的配色，溝通了聖誕節經典的精神。