2010年12月25日

2010 Christmas Project

Rip to Open the Christmas Card
以撕線的方式打開聖誕卡片

See the greetings and Website Links inside
裡頭寫著祝福的問候與網址


Watch the GIDEA silent night MV
點閱好點子的「平安夜」MV

Explore the 2010 Christmas Website
瀏覽我們的2010聖誕網站

Since 2005, GIDEA Team has been designing our own Christmas cards to send out to friends and partners, this year we went a little bit further, created a whole print to digital experience in our 2010 Christmas Project. The theme this year is Christmas (of course) + Tainan, conveying what Christmas in the city that we live and work in (and loves) is like. The trip begins with receiving the Christmas Card with the outline of Tainan landmarks (including the GIDEA GROUP building of course), once you rip the card open, a website link takes you to GIDEA GROUP's rendition of Silent Night, arranged, recorded, performed by our team members. It was quite an experience for our team members to work in recording studio and music video shooting time into their already busy schedules, but to bring this blessing to our friends, everyone worked hard to pull it off. After the video, you can enter our special 2010 Christmas Project site which introduces the Tainan landmarks featured on the card, as well as a personalized message from all GIDEA GROUP members. If you didn't receive this card, and would like to receive our 2011 Christmas Card, please email your name, address and telephone to sp@gidea.com.tw (subject: Please send me 2011 Christmas Card). Merry Christmas Everyone!

好點子團隊從2005年開始設計屬於自己的聖誕卡片,將獨一無二的祝福寄給我們的親友與夥伴們。今年好點子決定更進一步,以完全數位印刷的方式來進行2010聖誕計畫。我們今年的主題是聖誕節(當然囉)+台南,希望能夠表達出聖誕節在我們所愛、所在的城市裡看起來是什麼樣子。這趟驚喜之旅從收到一張封面上繪著台南各大地標(包括好點子公司建築)的聖誕卡片開始,當您撕開這張卡片,裡面的網址將會帶領您去欣賞一場表演,一場由好點子團隊成員們精心編排、錄製的演出。在原本已經十分忙碌的生活之中撥出時間來拍攝、剪輯影片,對於好點子的全體成員們來說是相當難忘的體驗,為了將祝福送到朋友手上,大家可以說是拚了命地努力將它完成。緊接在影片之後是我們特別製作的2010聖誕網站,其中介紹了卡片上出現過的各個台南地標,還有每一個好點子成員留下的個人訊息。如果您沒能收到這張卡片,但是有意收藏我們的2011年新作的話,請將您的姓名、地址和聯絡電話e-mail到:sp@gidea.com.tw(主旨:請寄2011聖誕卡片給我),衷心祝福大家聖誕快樂!Merry Christmas!

2010年12月20日

Univacco Agenda Planner Book




In Univacco's 2011 Agenda Calendar Planner book, GIDEA GROUP has the challenge of not only putting a wonderful looking and feeling book together, but also to showcase Univacco's many wonderful hot stamping foil and cold foil products through our design. A very untraditional material was proposed and chosen for the cover, and a simple and practical design for good user experience. We hope the Univacco team and collaborators will find this little book useful to help manage their busy day to day lives.

在設計岱稜科技2011年度行事曆的時候,好點子團隊面臨了一項重大挑戰,因為我們不僅要做出美麗動人的作品,也想透過設計強調出岱稜優異的鍍膜技術。於是我們在封面上運用了反傳統的素材,加上簡單而實用的設計,期盼能夠帶給使用者美好的體驗。我們衷心地希望這本小冊子能夠幫助岱稜的各位夥伴們妥善安排自己每天的生活。

2010年12月10日

Univacco Textile Foil Color Guide Design (2010)




GIDEA GROUP is happy to be updating the Textile Foil Color Guide for Univacco, using a concept we proposed for last year's version, which we think is quite useful, having the foil samples along the sides of the card allows designer to hold it up to the textile and garments they propose to use to see how the foil matches with the material.

好點子團隊對於能夠為岱稜科技的轉布燙金膜色票進行更新設計感到十分榮幸,由於去年度的反應良好,於是我們延續了相同概念,將箔膜樣本放在圖卡側邊,讓設計師們能夠輕鬆地拿著樣本來和織品比對,找出最匹配的組合。