2010年2月15日

Energy Farm Brand Website and More 元氣牧場網路行銷

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For the Energy Farm Brand website, in order to create a memorable user experience, we conducted an extensive research on what our consumers wanted and would appreciate in our website, and the conclusion was: good egg recipes and reliable health information. With this knowledge, we also applied our belief of simple and friendly interface design, minimal text and usage of multimedia and illustrations when possible in creating websites. The result was a brand website many Uni-President PMs remark as "different and unique" compared with the company's usual website for it's many brands.

Using the website as a starting point, we also reached out to our users through the usage of social networking tool "Facebook", offering useful health and egg related information, as well as Energy Farm info updates. As well as iHergo group purchasing platform, to offer online users another way to interact with the Energy Farm brand.

在開始製作元氣牧場優鮮蛋品牌官網前,我們做了深度的消費者調查,了解我們的使用者在元氣的網站上面,希望得到的什麼樣的資訊或資源,他們告訴了我們:蛋食譜、以及蛋的相關健康資訊,使用這個做我們的出發點,我們請了電視、網路知名的林秋香老師特別為元氣牧場開發的健康養身食譜。套過好點子製作網站的記個哲學:1.簡單友善的使用者介面、2.文案使用盡量簡單有力、3. 多多使用多媒體影片以及圖片表格來溝通資訊,創造出元氣牧場優鮮蛋的官網,完成後也很高興聽到多位統一的夥伴們說這個網站比起統一許多其他品牌網站,相當的獨特,消費者反應也都相當的好。讓元氣牧場在新的一年的銷售,有很好的開始。

除了官網之外,我們也使用了臉書Facebook來提供使用者最新的蛋食譜、健康資訊,以及元氣牧場的最新活動消息。另外還使用了愛合購,希望帶給喜歡參加網路團購的網友們一種新的元氣牧場品牌經驗。這次真的很高興可以將我們對網路設群的觀念與想法,運用在統一的品牌運作上面,也很榮幸與元氣牧場優秀的團隊合作,讓我們有許多新的學習與收穫!


minimal text & lots of illustrations / 少字多圖的哲

many recipe selections / 許多的美味蛋食譜選

recipes are print friendly / 可以友善列印使用的食

Facebook Page / Facebook頁面

Energetic iHergo page / 有元氣的愛合購頁面

YouTube Page / YouTube 影片頁面


video multimedia usage / 影片多媒體使用

video multimedia usage / 影片多媒體使用

Links to Energy Farm sites:


歡迎您實際到以下元氣牧場相關連結逛逛:



2010年2月7日

Siraya Chinese New Year's Card 西拉雅國家風景區賀年卡

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We're very happy for the opportunity to create this New Year's Card collection for the Siraya National Scenic Area, the card was also printed on Rock Paper, a eco-friendly material we have been using and experimenting with.

很高興可以為西拉雅國家風景區設計今年的賀年卡,外面所使用的海精神logo是我們為西拉雅國家風景區所設計的“牽手西拉雅”標誌,這張卡片也是使用相當有環保概念的石頭紙,最近透過在多件作品當中都嘗試使用石頭紙, 更加了解石頭紙的特性。

2010年2月2日

Liouguei Soap Project 六龜手感皂行銷包裝計畫

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G-idea is very happy to unveil the results of our typhoon Morakot relief assistance project Liouguei Soap. From the choice of soap type, to the branding of the project using "hands", as the women of Liouguei uses their hands to collect fruit before, and now use it to make hand-made soap. As Chinese believe with palm reading that our hand documents our life, and tells our story. In a way, we wanted the project to speak of their personal struggle and triumphs, as they continue to toil hard and work even amidst the hardest circumstances. We are very grateful for the trust and encouragement of the NCKU (National Cheng Kung University) team who fought with us, and went the extra mile to help us protect our creation. This is one of our efforts which we are all very proud of, in it's purpose and result!

好點子很高興終於可以與大家分享我們六龜手感皂的作品,我們盡一點點力量協助六龜八八水災後重建所作的計畫,從協助選擇製造的皂形,到整個產品、想法的概念,包裝、影片,我們選擇使用“手”來作為這個產品、故事的傳達主軸,因為水災前,六龜的婦女是用他們的雙手來採蓮霧,幫家裡帶來多一份的收入,但是水災後,許多蓮霧圓都沒有了,所以現在他們開始製作手工肥皂,過程雖然很辛苦,因為需要重新學習新的技術,但是他們還是勇敢面對人生的挑戰。手同時其實也記載著我們的故事,因為年紀、工作,在手上所留下的痕跡、記錄都是不同的。我們在參與這個專案時,被許多人的生命力,以及努力而被感動,很高興可以參與這個很有意義的專案,讓我們覺得我們所作的,也可以帶來一些不同與改變,也很謝謝成功大學負責這個專案的團隊(Ivan and Aries)所給我們信任與支持,謝謝您們為我們堅持好點子的設計與創意。對這個作品的目的與結果都感到很驕傲!也教了許多好的新朋友!