2009年12月25日

JZN Brand Website / 舊振南餅店購物車、品牌形象互動網站設計規劃





Throughout our brand image re-making process of layout, packaging, videos and now website, we focused on two key topics. First is the positioning of the brand as not only a pastry maker, but an artisan that can represent Taiwan in this regards, making art works. Second is how to interact with the consumers, and how to make their experience a pleasant one. With these two aims, we present you the JZN Brand and Online-Store websites.


在我們的舊振南餅店形象整合過程當中(包含了形象、平面、兩個iF設計獎得獎包裝、形象影片、網站),我們一直試著在作好兩件事,那就是溝通舊振南的品牌定位,說我們不只是做伴手禮或喜餅的廠商,而是有可以做華人餅藝代表的身分,做出如藝術品的產品。同時我們在所有的設計過程當中也都考慮到了使用者他與品牌互動的經驗以及使用時的感受旅程。希望您也可以網站裡面看到這幾點。



2009年12月12日

Tainan Cultural Center's 25th Anniversary Invitation/Ticket Design 台南市立文化中心25週年紀念票/邀請卡設計





G-idea is very happy for the opportunity to design the special ticket/invitation card which commemorative the 25th anniversary of the Tainan Municipal Cultural Center. Instead of looking back at the last 25 years, director Chen wanted us to begin at year 25 to look at the next 25 year, hence the theme for the 25th celebration : Transformation and Imagination. So we picked white, using a new material called Rock Paper (paper made with rock, entirely without paper) as our beginning point to create a clean slate for the new possibilities ahead. In case if you haven't guessed, the PVC piece, which is cut in the shape of the center's building is the special ticket that gets you into the celebration.

好點子很高興可以為文化中心25週年設計紀念票及邀請卡,中心陳主任在設計過程中強調,不希望我們去回顧過去的25週年,而要我們一起想像中心未來的25週年,配合中心25週年的主題:轉變與想像。所以我們採用白色(無限的可能性)作為開始,特別選了石頭紙(完全沒有使用紙漿)這個新的環保材質作為主要媒介,要是您在想:票在哪裡,票就是中間那張形狀如中心建築物的PVC卡。

2009年12月5日

R+ Health Packaging Design / 瑞特益包裝設計





For the new R+ packaging design, we wanted to bring a certain freshness to the field of health products design. With Chihsin's (our partner) blessings, I think we created a fairly modern and clean look which targets the upper part of the market.

在這次瑞特益包裝設計計畫中,我們試著做出一個比較現代跟乾淨的包裝,因為與吉信(這個包裝的合作夥伴)溝通完後,認為這樣的設計比較能夠適合他們所要經營的高階市場。也很謝謝吉信團隊在設計過程的協助與良好溝通,讓我們覺得這個包裝越改越好,真是一個相當快樂的合作經驗!