Secret Care Design Makeover

GIDEA GROUP was asked by Uni-President to re-design and update the Secret Care logo as well as overall visual feeling to the brand. In the process GIDEA not only updated the logo (more simple, elegant), floral/female illustrations (modern and hip), we also tweaked the pink color to a color (our survey studies showed) that the product's female only TA are more responsive towards. GIDEA is happy to hear from Uni-President that the new design is well received by most and have upgraded the overall quality and feel of this brand.

好點子團隊應統一集團之邀，為女性護理膠囊「舒密康」進行品牌的整體視覺形象設計。過程當中，我們更新了識別標幟，讓它看起來更加簡約優雅，並且透過花朵與女性的圖形來傳達既摩登又柔美的意象。除此之外，經由一連串的分析調查，我們調整了品牌基調的粉紅色，讓產品外觀更加貼近以女性為主的目標消費族群。聽聞統一集團對於設計成果表現出來的整體質感給予相當程度的肯定，好點子團隊的成員們對此皆感到十分雀躍！

MC2U wins 2010 iF Communication Design Award / MC2U包裝榮獲 2010 iF設計傳達獎

We are pleased to announce that our MC2U packaging design for JZN has won the 2010 iF Communication Design Award, our second one following Again, New Beginning last year.

Some info about the work:
MC2U (Merry Christmas to You) is a special Christmas gift-box packaging of Jiu Zhen Nan's classic pineapple cake. Due to its cute and simple appearance, the packaging was very well received by consumers during the holiday season. Taking the standard gold boxes for the pineapple, we created a very practical packaging, using gold with white to communicate a timeless holiday spirit.

很高興可以跟大家分享我們的「MC2U」包裝設計，榮獲了2010 iF設計傳達獎的榮譽，這是我們自2009「一元復始」之後，第二次榮獲iF設計獎。

作品介紹：
MC2U (Merry Christmas to You) 是好點子為舊振南餅店所設計的聖誕節限量包裝，因為它可愛簡單的外觀，推出時深受消費者喜愛，從舊振南經典的金色鳳梨酥盒子開始，將外盒本身的結構變成外表產現的工具，搭配金色與白色簡單的配色，溝通了聖誕節經典的精神。

Uni-President Secret Care Packaging Design / 統一舒密康升級版包裝設計

In coherence with the TA of this product, we wanted to create a very intimate feminine experience for this packaging, taking this main idea, adding the "premium" concept (as this is the premium version of the product) and applying the ease of use "slide out" for modern comfort. We are very happy that a lot of TA for this product communicated to us that they really felt "close" to this packaging...

考慮到舒密康的TA族群，我們設定要設計一個女性會覺得與他們靠近的包裝，同時考慮到溝通專業與質感，以及使用者使用時的輕鬆使用經驗。很高興設計完成後，許多女性朋友都說到他們覺得這個包裝有很接近他們的感覺...

Siraya Dried Mango Gift Box Design / 西拉雅芒果乾禮盒包裝設計

The Siraya dried mangos are not your ordinary dried mangos. Each mango can only be cut twice to produce two slices, and than the drying technique is more thoroughly like that used for Taiwanese caviar production. Each year the production is limited, so it's considered a very prestigious gift. We took all of this into consideration during our design process, and the end result if this work.

這個禮盒所包的芒果乾跟我們普遍在市面上看到的那種不同，它一粒芒果只能切做兩大片，用類似做黑魚子的生產方式下去製作（有些人叫它黑魚子芒果乾），而且每年產量有限，所以是非常稀有的貴賓贈品，我們在設計這個包裝時，就考慮到這些點，做出了您所看到的這個禮盒包裝設計。設計的過程當中，我們深深的感受到台灣的農產業其實有相當多好的產品，但是因為沒有透過好的包裝與行銷，沒有辦法讓外界去更深入了解它的價值，希望未來我們有更多的機會可以為更多的農產品進行包裝行銷的機會。很高興聽到許多國外的朋友對這個包裝感到興趣，甚至有人直接問西拉雅可不可以購買這個包裝。

KMC Pink Lady Limited Edition Gift Box Packaging Design / 桂盟鍊條Pink Lady限量禮盒包裝設計

The limited edition Pink Lady packaging is a Pink Ribbon product, so our concept was very simple, why not use the pink chain, and turn it into a pink ribbon, using this concept we branched out into the structure and user experience analysis and created this modern looking gift box design for KMC Chain.

Pink Lady 是桂盟鍊條所推出的Pink Ribbon(粉紅色絲帶)慈善概念腳踏車鍊條商品，也因為是這樣，我們所採取的設計概念非常的簡單，將粉紅色的鍊條變成粉紅色絲帶的形狀，清楚簡單的溝通出所包裝的產品以及這個特殊禮盒包裝的主題。也是透過這個包裝，讓我們有機會可以首次與桂盟相當有朝氣與活潑的行銷團隊合作。

Liouguei Soap Project 六龜手感皂行銷包裝計畫

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G-idea is very happy to unveil the results of our typhoon Morakot relief assistance project Liouguei Soap. From the choice of soap type, to the branding of the project using "hands", as the women of Liouguei uses their hands to collect fruit before, and now use it to make hand-made soap. As Chinese believe with palm reading that our hand documents our life, and tells our story. In a way, we wanted the project to speak of their personal struggle and triumphs, as they continue to toil hard and work even amidst the hardest circumstances. We are very grateful for the trust and encouragement of the NCKU (National Cheng Kung University) team who fought with us, and went the extra mile to help us protect our creation. This is one of our efforts which we are all very proud of, in it's purpose and result!

好點子很高興終於可以與大家分享我們六龜手感皂的作品，我們盡一點點力量協助六龜八八水災後重建所作的計畫，從協助選擇製造的皂形，到整個產品、想法的概念，包裝、影片，我們選擇使用“手”來作為這個產品、故事的傳達主軸，因為水災前，六龜的婦女是用他們的雙手來採蓮霧，幫家裡帶來多一份的收入，但是水災後，許多蓮霧圓都沒有了，所以現在他們開始製作手工肥皂，過程雖然很辛苦，因為需要重新學習新的技術，但是他們還是勇敢面對人生的挑戰。手同時其實也記載著我們的故事，因為年紀、工作，在手上所留下的痕跡、記錄都是不同的。我們在參與這個專案時，被許多人的生命力，以及努力而被感動，很高興可以參與這個很有意義的專案，讓我們覺得我們所作的，也可以帶來一些不同與改變，也很謝謝成功大學負責這個專案的團隊(Ivan and Aries)所給我們信任與支持，謝謝您們為我們堅持好點子的設計與創意。對這個作品的目的與結果都感到很驕傲！也教了許多好的新朋友！

Funjili Packaging 益生唐凡吉力包裝

We are very excited to complete the new Herbal Plum packaging for Funjili, created by the famous century old herbal store in An-ping, Tainan. In the beginning we went for a "Chinese" looking concept because of the Chinese medicine, herbal element. But due to the challenge and suggestion of the Funjili team, we ended up with a much younger, brighter work. Using the "health" and "bright" nature of herbal medicine to communicate the product. If you haven't tried herbal plum, please give it a try, because I think like us, you will find that they work so perfect together.

我們很興奮終於可以亮相我們為安平百年的益生堂中西藥局所設計的凡吉力中藥蜜餞新包裝，一開始我們的設計是採用現代中華的方現出發，但是經過凡吉力年輕的團隊的挑戰與溝通後，最後做出這個相當活力大膽的包裝，採用中藥應該給人健康、明亮的本質，希望可以帶給年輕的消費者全新感受。要是您沒有吃過中藥蜜餞，我們真的很推薦您試試看，雖然一開始可能會懷疑到底適不適合，但是吃了之後，就不會再想吃到沒有中藥的蜜餞了，因為兩者搭起來，真的可以說是絕配！

R+ Health Packaging Design / 瑞特益包裝設計

For the new R+ packaging design, we wanted to bring a certain freshness to the field of health products design. With Chihsin's (our partner) blessings, I think we created a fairly modern and clean look which targets the upper part of the market.

在這次瑞特益包裝設計計畫中，我們試著做出一個比較現代跟乾淨的包裝，因為與吉信（這個包裝的合作夥伴）溝通完後，認為這樣的設計比較能夠適合他們所要經營的高階市場。也很謝謝吉信團隊在設計過程的協助與良好溝通，讓我們覺得這個包裝越改越好，真是一個相當快樂的合作經驗！

JZN MC2U Christmas limited edition pineapple cake 舊振南MCU聖誕節限量鳳梨酥禮盒

G-idea is very happy to design this special christmas limited edition pineapple cake offering for Jiu Zhen Nan Taiwan Pastry. The concept for the box came to us very quickly, actually during our meeting with the JZN team. We are very happy for the good reception of this box, and the support of the JZN team which helped to ignite our imaginations for this particular design.

好點子很高興在今年聖誕節為舊振南設計這款限定款的鳳梨酥禮盒，風格採用比較西式，現代的風格呈現。在這個禮盒的設計過程，好點子團隊經過討論後，決定直接將盒子本身的結構化為設計的元素，加入簡單的幾滴圓形的雪球，使用白色與金色簡單大方的將聖誕節Peaceful的精神所呈現。也很感謝舊振南團隊所給予的創作空間、支持，讓這個設計很順利的就完成了，簡單大方的禮盒包裝盒子，加上舊振南經典的鳳梨酥，真是很好的聖誕節Surprise!

Uni-President ManHan Big Meal Design 統一滿漢大餐 包裝設計

G-idea is happy for the challenge to design two new addition to this beloved Taiwanese premium instant noodle brand. As always, the demanding Uni-President PM challenged and worked with us for quite a long period of time to find the "perfect" tone for these two new products. We are glad now we are a part of ManHan Big Meal History!

好點子很高興可以為統一設計兩款新滿漢大餐泡麵的包裝，讓我們可以也為大家很熱愛的品牌帶來一些貢獻！雖然設計過程經過許多挑戰，現在看到產品上市感到 Super Happy!