2011年3月15日

GIDEA wins 3 iF Packaging Award 好點子榮獲三個德國iF包裝設計獎

GIDEA is very pleased to share that we have won 3 iF Packaging Award this year, the winning works are: Matthew's Choice Product Packaging Series for Matthew's Choice, PinkLady for KMC Chain Industries and Liouguei Soap for the Liouguei Morakot relief project. We are also very happy that out of the 59 designs to receive iF packaging Award distinctions worldwide, GIDEA has won more than 5% of total awards this year.

好點子很興奮分享榮獲三個2011德國iF包裝設計獎,得獎作品為:馬修嚴選的整體產品包裝、桂盟鍊條PinkLady禮盒包裝以及六龜88水災重建計畫的六龜手感皂禮盒。今年在全球59件得獎的包裝作品裡,好點子就佔了5%的得獎作品,對好點子平常超努力的夥伴來說,真是一個很大的鼓勵!


Matthew's Choice / 馬修嚴選整體包裝設計

KMC PinkLady 桂盟鍊條PinkLady禮盒設計

Liouguei Soap / 六龜手感皂禮盒

2011年2月25日

Univacco OP Product Catalogue




GIDEA GROUP is happy to continue our collaboration with Univacco Technology's wonderful marketing team on designing the new product catalogue for Univacco's OP products. Responding to the eco and green trends in the business world, the simple design and choice of materials signifies Univacco's conviction of returning to the basic, simple roots of life to search for the right timeless answers and solutions in an ever evolving and changing world. Special thanks goes out to Vivi and Lynn for supporting our vision for this design.

好點子團隊很高興能夠再一次和岱稜科技優秀的營銷團隊合作,一起為OP產品設計全新的產品型錄。為了響應環保與綠色趨勢,我們透過簡單的設計與素材來表達岱棱讓生活回歸純粹原點的信念,在這個不斷發展變遷的世界之中尋覓永恆不變的解答。 在此特別感謝Vivi和Lynn的支持,讓我們寄託在這項作品上的願景得以實現。

2011年2月3日

2011 SIraya New Year's Card Design




GIDEA GROUP was asked by Siraya National Scenic Area once again to design it's 2011 Chinese New Year's Cards, after the warm reception of last year cards, in which so many called the director of Siraya to praise and congratulate the wonderful design, GIDEA GROUP felt a some pressure to up our game, and create an even more intensified card for the receiver to experience. After opening the card literally "pops" up like the soaring water in Siraya's logo (also designed by GIDEA GROUP) and once you open it, the repeating waves can stand on it's own as decoration, communicating Siraya's Holding Hand (which the logo also signifies) vision where people of all colors and creed work together for the better.

繼去年引發熱烈迴響的聖誕卡之後,好點子團隊再度受邀為西拉雅國家風景區設計2011年的賀年卡,面對管理處處長的盛讚,好點子團隊感受到了些許壓力,我們勢必要更加努力,以帶給所有收到卡片的人更深刻的感動。在展開這張賀年卡的同時,西拉雅識別標幟(亦由好點子團隊設計)所構成的飛舞水花映入眼簾,繼續翻開它,重複的波浪型設計組成一項立起的裝飾品,表達出西拉雅「攜手」的視覺意象,意味著擁有不同膚色和信仰的人們,共同為擁有更美好的生活而努力。

2011年1月23日

Uni-President HR Recruitment DM



GIDEA GROUP is designing the HR Recruitment for Uni-President for the fourth year in a row, in this four year span there have been 2 major design and three revision and updates. As always, it's great to be working with the super friendly and professional HR department of Uni-President.

好點子團隊為統一集團的人才招募進行設計已堂堂邁入第四年,這一年我們總共執行了兩項重大的設計與三項修改以及更新。一如往常,能夠與統一集團既專業又友善的人資部門合作,讓我們覺得實在是太棒了!

2011年1月20日

Secret Care Design Makeover



GIDEA GROUP was asked by Uni-President to re-design and update the Secret Care logo as well as overall visual feeling to the brand. In the process GIDEA not only updated the logo (more simple, elegant), floral/female illustrations (modern and hip), we also tweaked the pink color to a color (our survey studies showed) that the product's female only TA are more responsive towards. GIDEA is happy to hear from Uni-President that the new design is well received by most and have upgraded the overall quality and feel of this brand.

好點子團隊應統一集團之邀,為女性護理膠囊「舒密康」進行品牌的整體視覺形象設計。過程當中,我們更新了識別標幟,讓它看起來更加簡約優雅,並且透過花朵與女性的圖形來傳達既摩登又柔美的意象。除此之外,經由一連串的分析調查,我們調整了品牌基調的粉紅色,讓產品外觀更加貼近以女性為主的目標消費族群。聽聞統一集團對於設計成果表現出來的整體質感給予相當程度的肯定,好點子團隊的成員們對此皆感到十分雀躍!