Throughout our brand image re-making process of layout, packaging, videos and now website, we focused on two key topics. First is the positioning of the brand as not only a pastry maker, but an artisan that can represent Taiwan in this regards, making art works. Second is how to interact with the consumers, and how to make their experience a pleasant one. With these two aims, we present you the JZN Brand and Online-Store websites.
在我們的舊振南餅店形象整合過程當中（包含了形象、平面、兩個iF設計獎得獎包裝、形象影片、網站），我們一直試著在作好兩件事，那就是溝通舊振南的品牌定位，說我們不只是做伴手禮或喜餅的廠商，而是有可以做華人餅藝代表的身分，做出如藝術品的產品。同時我們在所有的設計過程當中也都考慮到了使用者他與品牌互動的經驗以及使用時的感受旅程。希望您也可以網站裡面看到這幾點。
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