Secret Care Design Makeover

GIDEA GROUP was asked by Uni-President to re-design and update the Secret Care logo as well as overall visual feeling to the brand. In the process GIDEA not only updated the logo (more simple, elegant), floral/female illustrations (modern and hip), we also tweaked the pink color to a color (our survey studies showed) that the product's female only TA are more responsive towards. GIDEA is happy to hear from Uni-President that the new design is well received by most and have upgraded the overall quality and feel of this brand.

好點子團隊應統一集團之邀，為女性護理膠囊「舒密康」進行品牌的整體視覺形象設計。過程當中，我們更新了識別標幟，讓它看起來更加簡約優雅，並且透過花朵與女性的圖形來傳達既摩登又柔美的意象。除此之外，經由一連串的分析調查，我們調整了品牌基調的粉紅色，讓產品外觀更加貼近以女性為主的目標消費族群。聽聞統一集團對於設計成果表現出來的整體質感給予相當程度的肯定，好點子團隊的成員們對此皆感到十分雀躍！