2011 SIraya New Year's Card Design

GIDEA GROUP was asked by Siraya National Scenic Area once again to design it's 2011 Chinese New Year's Cards, after the warm reception of last year cards, in which so many called the director of Siraya to praise and congratulate the wonderful design, GIDEA GROUP felt a some pressure to up our game, and create an even more intensified card for the receiver to experience. After opening the card literally "pops" up like the soaring water in Siraya's logo (also designed by GIDEA GROUP) and once you open it, the repeating waves can stand on it's own as decoration, communicating Siraya's Holding Hand (which the logo also signifies) vision where people of all colors and creed work together for the better.

繼去年引發熱烈迴響的聖誕卡之後，好點子團隊再度受邀為西拉雅國家風景區設計2011年的賀年卡，面對管理處處長的盛讚，好點子團隊感受到了些許壓力，我們勢必要更加努力，以帶給所有收到卡片的人更深刻的感動。在展開這張賀年卡的同時，西拉雅識別標幟（亦由好點子團隊設計）所構成的飛舞水花映入眼簾，繼續翻開它，重複的波浪型設計組成一項立起的裝飾品，表達出西拉雅「攜手」的視覺意象，意味著擁有不同膚色和信仰的人們，共同為擁有更美好的生活而努力。