好點子「一元復始」禮盒榮獲2009德國iF設計獎

Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brand in Taiwan as a lunar new year gift box.

Inspired by candy trays found in almost all Chinese homes, which holds an assortment of candies and cookies for visiting family and friends.

We wanted to create an unique "opening" experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as "ready to eat" as possible.

The Four Black Boxes also represent the four seasons, and the Gold boxes in the middle represent the rising sun, which signal a grand beginning to the new year, hence the name "Again, New Beginning"

「一元復始」是「好點子多媒體製作」為台灣百年餅店「舊振南」所設計的春節檔期禮盒。

靈感來自於在過年時所有台灣家庭幾乎都可以看到用來招待親朋好友的糖果拼盤。在這個作品，好點子團隊試著創造出一個獨特的“開盒”經驗，讓使用者可以在打開盒子的過程，體驗到一層層的驚喜，同時也試著讓使用者可以很即時的享受到禮盒裡的點心。

四個黑色的內盒代表著一年裡面四季的循環，中間的金盒子代表著在新的一年當中即將要升起的太陽，祝福使用者在這新的一年裡面可以蒸蒸日上。