2010年1月31日

Funjili Packaging 益生唐凡吉力包裝




We are very excited to complete the new Herbal Plum packaging for Funjili, created by the famous century old herbal store in An-ping, Tainan. In the beginning we went for a "Chinese" looking concept because of the Chinese medicine, herbal element. But due to the challenge and suggestion of the Funjili team, we ended up with a much younger, brighter work. Using the "health" and "bright" nature of herbal medicine to communicate the product. If you haven't tried herbal plum, please give it a try, because I think like us, you will find that they work so perfect together.

我們很興奮終於可以亮相我們為安平百年的益生堂中西藥局所設計的凡吉力中藥蜜餞新包裝,一開始我們的設計是採用現代中華的方現出發,但是經過凡吉力年輕的團隊的挑戰與溝通後,最後做出這個相當活力大膽的包裝,採用中藥應該給人健康、明亮的本質,希望可以帶給年輕的消費者全新感受。要是您沒有吃過中藥蜜餞,我們真的很推薦您試試看,雖然一開始可能會懷疑到底適不適合,但是吃了之後,就不會再想吃到沒有中藥的蜜餞了,因為兩者搭起來,真的可以說是絕配!

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