好點子創意群創意部作品: Energy Farm Brand Website and More 元氣牧場網路行銷

For the Energy Farm Brand website, in order to create a memorable user experience, we conducted an extensive research on what our consumers wanted and would appreciate in our website, and the conclusion was: good egg recipes and reliable health information. With this knowledge, we also applied our belief of simple and friendly interface design, minimal text and usage of multimedia and illustrations when possible in creating websites. The result was a brand website many Uni-President PMs remark as "different and unique" compared with the company's usual website for it's many brands.

Using the website as a starting point, we also reached out to our users through the usage of social networking tool "Facebook", offering useful health and egg related information, as well as Energy Farm info updates. As well as iHergo group purchasing platform, to offer online users another way to interact with the Energy Farm brand.

在開始製作元氣牧場優鮮蛋品牌官網前，我們做了深度的消費者調查，了解我們的使用者在元氣的網站上面，希望得到的什麼樣的資訊或資源，他們告訴了我們：蛋食譜、以及蛋的相關健康資訊，使用這個做我們的出發點，我們請了電視、網路知名的林秋香老師特別為元氣牧場開發的健康養身食譜。套過好點子製作網站的記個哲學：1.簡單友善的使用者介面、2.文案使用盡量簡單有力、3. 多多使用多媒體影片以及圖片表格來溝通資訊，創造出元氣牧場優鮮蛋的官網，完成後也很高興聽到多位統一的夥伴們說這個網站比起統一許多其他品牌網站，相當的獨特，消費者反應也都相當的好。讓元氣牧場在新的一年的銷售，有很好的開始。

除了官網之外，我們也使用了臉書Facebook來提供使用者最新的蛋食譜、健康資訊，以及元氣牧場的最新活動消息。另外還使用了愛合購，希望帶給喜歡參加網路團購的網友們一種新的元氣牧場品牌經驗。這次真的很高興可以將我們對網路設群的觀念與想法，運用在統一的品牌運作上面，也很榮幸與元氣牧場優秀的團隊合作，讓我們有許多新的學習與收穫！